ABOUT
Sam Lee ~
Creative Direction,
Branding,
Apparel Graphic,
Visual Marketing,
and Illustration.
I am a Senior Design Director specializing in graphic storytelling, brand direction, and apparel graphics.
A Parsons School of Design graduate, I built my foundational career in NYC working with Visionaire, V Magazine, Marvel, and Prestige New York. My leadership journey includes over 15 years shaping men’s and women’s graphic direction at Abercrombie & Fitch Co., as well as serving as Creative Director for Men’s Apparel at Isaac Morris Ltd.
Currently, I lead the Men’s Graphics team at American Eagle as Senior Design Director, driving seasonal narrative, brand identity, and execution at scale.
My work is grounded in clarity, collaboration, and thoughtful execution.
︎ fiveand@gmail.com
A Parsons School of Design graduate, I built my foundational career in NYC working with Visionaire, V Magazine, Marvel, and Prestige New York. My leadership journey includes over 15 years shaping men’s and women’s graphic direction at Abercrombie & Fitch Co., as well as serving as Creative Director for Men’s Apparel at Isaac Morris Ltd.
Currently, I lead the Men’s Graphics team at American Eagle as Senior Design Director, driving seasonal narrative, brand identity, and execution at scale.
My work is grounded in clarity, collaboration, and thoughtful execution.
︎ fiveand@gmail.com
